Danesh Sanjana's profile

THERE IS NO FINISH LINE

Danesh Sanjana
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Advertising black and white book design editorial design graphic design Layout Design Nike print design type design

Client Brief: NIKE's Marketing Success Book

Overview: Create a concise book showcasing NIKE's marketing triumphs, 
emphasizing its evolution into a global brand.

Objectives:
Visual & Narrative Appeal:
Integrate visuals (graphics, photos) for engagement.
Craft an accessible narrative capturing NIKE's marketing evolution.

Industry Impact:
Showcase NIKE's influence on the sports and lifestyle branding landscape.
Explore its unique position in the market.

Innovation & Creativity:
Feature instances of marketing innovation and creativity.
Analyze their impact on consumer resonance.

Global Reach:
Emphasize NIKE's global marketing success.
Explore regional adaptations for diverse markets.

Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design

The book is based on 4 principle chapters, (N.I.K.E.) Need, Inspire, Knowledge, & Experience.

Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design

This book, is not about the greatest achievements in the brand's history, but about the psychological impact it has, on our society.

Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design
Advertising black and white book design editorial design graphic design Layout Design Nike print design type design

Print Details
Pages Case Cover + End Paper + 72 Inside Pages.
Close Size (H) 11.7" x (W) 8.27". 
Open Size (H) 11.7" x (W) 16.54". Paper for Case Cover -  Lykem Matt Paper - 170 Gsm with Matt lamination. 
Printing for Case Cover -  4 + 0. 
Paper for End Paper -  Natural Evolution White - 280 Gsm. Printing for End Paper -  4 + 4. 
Paper for Inside Pages -  Natural Evolution White - 145 Gsm. 
Printing for Inside Pages - 4 + 4 Fabrication Hardbound Section Sewing Binding. 
Finishing -  Aqueous Satin Varnish.


Thank you for your time
THERE IS NO FINISH LINE
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Danesh Sanjana's profile

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Danesh Sanjana's profile
Paris, France

THERE IS NO FINISH LINE

Client Brief: NIKE's Marketing Success Book Overview: Create a concise book showcasing NIKE's marketing triumphs, emphasizing its evolution int Read More

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